Amanda Thirsk, once a pivotal figure in the British royal household, served as Prince Andrew’s private secretary from 2012 until the aftermath of his controversial 2019 BBC Newsnight interview. This interview, intended to address allegations concerning the Prince’s association with Jeffrey Epstein, led to significant public backlash and profound changes in Thirsk’s professional trajectory.
Role in the Newsnight Interview
As Prince Andrew’s chief aide, Thirsk played a central role in orchestrating the Newsnight interview. Believing it would allow the Prince to clarify his relationship with Epstein and counteract negative media narratives, she advocated for this public engagement. Reports suggest that Thirsk, alongside Princess Beatrice, encouraged the Prince to participate, aiming to humanize him and restore public confidence. However, the interview’s reception was overwhelmingly negative, with critics highlighting the Prince’s lack of remorse and unconvincing explanations.
Departure from Royal Duties
The fallout from the interview was swift and severe. Prince Andrew stepped back from public duties, and the royal household underwent internal restructuring. Thirsk, having been closely associated with the decision to proceed with the interview, faced significant scrutiny. In early 2020, she departed from her role as private secretary. Reports indicate that she received a five-figure settlement upon her exit, reflecting her 15 years of service within the royal household.
Transition to the Private Sector
Following her departure, Thirsk transitioned to the private sector. She initially continued her involvement with Pitch@Palace, a charitable initiative founded by Prince Andrew to support entrepreneurs. However, as corporate partners withdrew their support in light of the scandal, Thirsk eventually resigned. Subsequently, she secured a senior business development role at JD.com, one of China’s leading e-commerce companies. In this capacity, she has been involved in significant business negotiations, including discussions on the potential acquisition of British electronics retailer Currys.
Public Perception and Media Portrayals
Thirsk’s involvement in the Newsnight interview has been dramatized in various media productions, including Netflix’s “Scoop” and Amazon Prime Video’s “A Very Royal Scandal.” These portrayals have reignited public interest in her role during the crisis. Former BBC producer Sam McAlister, instrumental in securing the interview, has described Thirsk as “the epitome of professional,” acknowledging her dedication and challenges during that tumultuous period.
Current Endeavors and Personal Life
As of 2024, Thirsk continues her work with JD.com, focusing on expanding the company’s international presence. She maintains a low public profile, refraining from engaging in media discussions about her past royal associations. A mother of three, Thirsk balances her professional commitments with her family life, exemplifying resilience and adaptability in navigating the complexities of public scrutiny and career reinvention.
